In the environment of e-commerce, along with the network to participate in a further increase in consumer life, reputation marketing is playing an increasingly important role in the marketing stage truss, through word of mouth marketing, stage truss manufacturers can effectively identify potential customers and promote purchasing decisions, the conclusion of brand loyalty in e-commerce environment, starting from word of mouth marketing truss high quality and perfect service, a combination of both to be able to play a greater role.
Brand marketing has two meanings: First truss brand; the second is the credibility of the brand, product brand is tangible, is the basis of brand; and the credibility of the brand is intangible,, is widely recognized by society, a good reputation can help manufacturers win back customers, conclude brand loyalty.
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